What is Variable Data Printing?Variable data printing, also known as one-to-one marketing or personalized printing, offers customized, targeted messaging to prospective customers, placing a powerful marketing tool into the hands of organizations everywhere. VDP has been shown to dramatically increase your response rates while reducing overall printing due to reductions in versioning and overhead. It is an ideal solution for direct-mail pieces, promotional flyers, event promotions or any other type of product where you want to speak directly to your customers, even if it’s just making creative use of their first names. Other common uses for this technology include changing your message based on location, such as sales areas or local law compliance, generating donation messages based on previous giving or invoice statements based on the number of days a customer is late on a payment.
Not just your traditional bank statementConsider the possibilities of creating custom messaging catered to a reader’s age, interests, career path and many other factors. Messaging doesn’t always mean text. Depending on the fields presented and the logic described for their use, other parts of your document, from images to backgrounds to the very layout can be controlled and shaped to offer your best message for each individual. Use of variable data printing and one-to-one marketing is on the rise across all industries by effective marketers. Contact us now to get started on your upcoming personalized campaign.
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Revolutionize your marketing strategy by contacting your sales representative or firstname.lastname@example.org for a personal demonstration.