A Chicago franchise with dozens of locations needed an online content management portal that would provide their franchisees the most up to date marketing and communication content: brochures, flyers, direct mail, stationery, videos, logos, and promotional items. They wanted one source to handle all of their online and offline content to make sure it was executed consistently to their brand standards and easy for their franchise partners to access and personalize their collateral.
Elk Grove Graphics built an online ordering tool that not only gave their franchisees an opportunity to customize their own print collateral online, but develop a print on-demand system that eliminated obsolete inventory and storage costs.
The corporate marketing department was able to manage its brand and control its messaging better by utilizing this online repository, and the individual franchisees were able to leverage these corporate sponsored templates and customize them for their own store’s marketing and promotional efforts.
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