The Girl Scouts wanted to drive more registrants to its summer camps to help fill camp capacity and increase revenue. Last year’s generic e-mail announcement did not provide adequate conversion rates, hence a new strategy needed to be deployed to make sure these fun, educational camps were attended by their Girl Scout members.
Our team worked with the Girl Scouts’ marketing department to create a strategy that would leverage the demographic and geographic specific member data they own. We infused this data into personalized print and mobile ready emails that drove one to watch a video on their own personalized microsite. The video content educated the parents and helped convert them into camp registrants.
Our reporting tool captured member data at every step of the deployment process. These reports are helping the Girl Scouts communicate with their constituents in a more personal way and delivering these messages through their member’s preferred channel. The success of the campaign created three economic benefits: increased revenue, decreased underutilized capacity and drove the profit margin per camper higher.
Our automated multi-channel deployment tool helps solve key marketing and operation challenges. Lead conversion, member retention, customer acquisition and donor development are just a few of the problems we help our clients solve.
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