The American Dental Association needed to develop a color standard across their network of designers and printers so their print projects would always be in alignment with their brand guidelines and colors.
A large Chicagoland Hospital network was looking for a creative way to reach individuals and families who just moved into their service area. The goal was to welcome these people through a printed piece that generated awareness for their Hospital system and encouraged them to learn how they could provide competent patient care today and in the future.
A local college wanted to target prospective students in the area to educate them about their school, curriculum and scholarship program. Given the fact that many high school seniors receive printed materials daily from colleges, they wanted a marketing campaign that would stand out from the crowd and provide a creative, yet simple way to gain feedback from interested students.
They wanted one source to handle all of their online and offline content to make sure it was executed consistently to their brand standards and easy for their franchise partners to access and personalize their collateral.
The Girl Scouts wanted to drive more registrants to its summer camps to help fill camp capacity and increase revenue. Last year's generic e-mail announcement did not provide adequate conversion rates, hence a new strategy needed to be deployed to make sure these fun, educational camps were attended by their Girl Scout members.